Essay sample on #8220;The Socratic Method#8221;

Paper test on #8220;The Socratic Method#8221; The Socratic strategy was created by in all honesty Socrates-the guardian of western way of thinking. Its target is to separate what we think, and to see reality with open-minded perspectives. It is done through an exchange between individuals, where somebody states something as evident, and others pose inquiries to basically survey whether the case is right. Socrates built up this strategy through his casual talks with a wide scope of individuals. Inevitably, through his inquiries, the people he conversed with started to question their responses to key requests, for example, â€Å"What is justice?† Thus, the Socratic technique infiltrates profound into intuition procedures and uncovered the defects of our fundamental thinking. In the accompanying sections, the technique will be examined in detail, from its turn of events, procedure, and applications. Advancement Socrates (c. 470†399 BC) accepted that learning was less about social occasion data, yet progressively about keeping a receptive outlook. His style of showing was through exchange, whereby the understudy would think the individual knows something, however was demonstrated that their knowing was not demanding. Socrates began to instruct through these discoursed after a companion of his, Chaerephon, had visited the Oracle of Delphis of his exchanges were recorded and explained his Plato’s works. In spite of the fact that Socrates may have put on a show of being claiming not to know anything, through his astuteness and philosophical thoughtfulness, he comprehended that information can't be accomplished (Jarratt, Susan C.). Procedure It requires two individuals: one individual with a case, and one individual who poses inquiries about the announcement. It follows a few steps:] The examiner permits the other individual to exemplify their case. The examiner requests proof from the other individual. The examiner challenges the suspicions of the individual creation the case. The examiner finds a special case in the possibility of the individual who made the first articulation. The examiner requests that the individual change their unique case. The examiner experiences more requests and exemptions to show that the transforming of the first thought isn't right. Either the individual who made the case gets exasperated or communicates question, or the examiner offers an indisputable expression about the bogus idea of the cases that have been made (wikiHow). All through this procedure, it is key that the two sides don't lose control or disappointed particularly the examiner. The Socratic technique is finished with shared regard, respectability, and tact. Applications The principle application for the Socratic technique is demonstrating how ideas that are unclear or need solidness can be uncovered as bogus. These are frequently broad standards we hold dear. It causes us to reexamine our establishments of thought and qualities. This strategy is likewise useful for separating philosophical hypotheses one has or others have. It is an approach to test speculations of the keenness. Current utilization of the Socratic technique can be found in reasoning as well as in mentoring and instructing. Rather than mentioning to understudies what to fix in their assignments, numerous instructors trust it is smarter to utilize the Socratic strategy with the goal that understudies show up at the appropriate responses themselves. This procedure permits students to reverberate emphatically with answers (â€Å"Socratic Method of Teaching: Pros and Cons†). The Socratic technique was created by one of the organizers of western way of thinking, Socrates. In the wake of hearing he should be the savvies individual in Greece as per the Oracle, he tried out the case by having exchanges with noticeable masterminds of the time. He decided through his inquiries that his shrewdness lay in realizing that he knew nothing, while others thought they knew something. These exchanges shaped the Socratic technique, which was later received by Plato. This instrument isn't utilized to demonstrate anything. Or maybe, it is for separating musings and ideas that are taken as realities or valid, and indicating that information is basically non-possible. Jarratt, Susan C. Rehashing the Sophists: Classical Rhetoric Refigured. Carbondale and Edwardsville: Southern Illinois University Press, 1991., p 83. â€Å"Socratic Method of Teaching: Pros and Cons.† Portland, 15 Feb. 2018, education.cu-portland.edu/blog/study hall assets/should-instructors use-the-socratic-technique for instructing/. wikiHow. â€Å"How to Argue Using the Socratic Method.† WikiHow, WikiHow, 28 Mar. 2019, www.wikihow.com/Argue-Using-the-Socratic-Method.

Nationalism And War Essays - Modern History Of Germany,

Patriotism And War Does patriotism have a relationship with the reasons for the wars somewhere in the range of 1792 and 1914? This can be questioned through the occasions of the French Revolution, the Napoleonic Wars, the unification battles of Germany and Italy in the late 1800's, the Alliance frameworks of the late 1800's and the death of the Austrian archduke before the episode of World War 1. During the French Revolution in 1792, an exertion was made to expel Austrian nearness from French grounds. This happened to some extent since King Louis XVI needed to look for help from the Austrians to evacuate the reformers, convincing France to announce war on Austria. The Jacobins were anxious about the possibility that that this war would irreversibly affect the Revolution. In this way the Jacobins, having faith in having an obligation to the country, lectured nationalistic and liberal beliefs to the whole country, utilizing each sort of correspondence accessible to them at that point. Jacobins enlivened enthusiasm in the youngsters drafted into the war to draw upon their own patriotism to battle for France. This prompted triumph over Austria and simultaneously, France obtained Belgium. Despite the fact that patriotism was utilized to raise the expectations of the French individuals to triumph, it was not the reason for the war. ?The American and French transformations were vita l stages throughout the entire existence of radicalism.? (Perry, 377). During these upheavals, indications of nationalistic thoughts became obvious that were related with later wars in Europe. The Napoleonic wars were a continuation of the transformation, which were not any more dependent on nationalistic thoughts than the insurgency itself. Napoleon set out in 1799 to vanquish Europe in would like to run an Empire similarly as Charlemagne and Alexander the Great did. He set out to achieve this by over-tossing the Directory and introducing a legislature called the Consulate. In time, he expanded his capacity to a point where he was in all out control and selecting himself the Emperor of France. A significant number of the wars during this time prompted nationalistic emotions in the nations that Napoleon had prevailed. This got obvious in the opposition of the Spanish and Prussians after Napoleon vanquished them. Spain revolted on the grounds that Napoleon removed the benefits of the nobles and made his sibling, who the Spanish thought about an outsider, ruler. Essentially, during the War of Liberation, enthusiastic and nationalistic standards drove Prussia to rebel against the French intrusion. With extraordinary enthusiasm and patriotism, Prussia crushed France in1813. The Napoleonic Wars were not wars of patriotism, yet were of one man's fantasy about being a victor. At some other point ever, Bismarck was instrumental in the unification of Germany. It was his hunger for extension and Prussian principle all through Germany that drove him. It was during the unification of the southern states that patriotism assumed a basic job. With the assistance of Austria, Bismarck's first strike was at Denmark in 1864. Austria just participated with the expectation that Schleswig and Holstein would not turn out to be a piece of Prussia. This was an impetus for the Austro-Prussian war in 1866 that brought about the annihilation of Austria. In understanding, Prussia accepted regional power over Schleswig and Holstein and other German states. Therefore, this prompted the unification of the northern states, keep Austria separate from Prussian issues and leaving Prussia as the head intensity of Germany. In making this progress, Bismarck ignored parliamentary forces that left him a detested man by numerous dissidents. Bismarck's activities delineate that patriotism w as not a factor, however rather it was his longing to extend A prussian area at any expense. Bismarck utilized patriotism as a significant instrument in finishing the unification. ?Utilizing the empty Spanish seat, Bismarck produced a message, implying that Napoleon and King William had offended one another.? (Perry, 404) This prompted high sentiments of Nationalism all through Germany, and prompted a showdown among Prussia and France. This war, known as the Franco-Prussia War, brought about the southern German states restricting together in national solidarity to go to Prussia's guide. This moving was as Bismarck anticipated. Focal Europe in 1871 took the stand concerning an extraordinary country and the last strides in the unification of Germany, later to get known as the German Empire. This likewise gave them the required capacity to play

Teaching Your Children to Write Their Own Educational Goals Essay

Teaching Your Children to Write Their Own Educational Goals EssayWhat you expect to learn from your essays is crucial to an understanding of the lesson. To be honest, I found it difficult to understand some of the things that my students were writing, so I have been looking for ways to make my children's education more fun and interesting.I want them to realize that there are other ways to think about things that may be a little different than what you've been taught so far, which I think will help with their unique educational goals. By providing a more unique educational goal, they can be inspired by the goal instead of letting it take over. It's important to realize that learning doesn't have to be boring!One easy goal to set would be to write down the types of things you have to study. Something that might be great would be 'What do you think of when you hear the word 'math?' !'A student could also write something similar way about science. Or they could write something about und erstanding the world around us. Instead of knowing everything, they could become better at just one thing and then, hey presto, they already know all that they need to know.Another type of essay is the 'key words' essay. In this case, it is the topic that is presented as a key or trait that you are trying to find or acquire through your education.An example of this would be 'Let's talk about the number of keys you find in each lock.' This is not a specific number but it is a number of keys, so the essay would be able to focus on that.There are also essay topics that you have created yourself, for example if you want to write a more personal essay about your parents or siblings, you could include that as well. Some kids really enjoy reading creative works, so why not use that as a subject matter of your essay?If you are interested in doing something different, then I suggest you explore your own educational goals to find out what could be done with them. When writing an essay, you wi ll find that it's better to create your own essay instead of using the traditional school essay template, especially if it's your first time writing an essay.

Impact Of Industrialization - 1134 Words

Impact of Industrialization on American Society Reese Aghayedo HISTORY 1312- 701: United Stated History II September 11, 2017 During late 18th century and the beginning of the 19th century, the United States went through rapid industrialization that drastically changed many aspects of its society. During this era, the United States became the leading industrial capitalist of the world . This also led to tremendous increase in demand for the working-class Americans. Also, advancement in farm machinery led to less need for manual labors in farms and rural areas. Thus, these rural workers began to migrate to the urban areas to seek job opportunities in industries such as manufacturing and other factory jobs. This influx of†¦show more content†¦For this reason, many workers opted to have their children and wives join the workforce. Given that these factory owners had no legal restrictions on exploiting workers, they exploited most of their workers. Worker were force to work long hours in a dehumanizing environment while earning poor pay and incentives . Women and children were also exploited. Woman an d children were paid the lowest possible wages. It didn’t matter if they worked more than their adult male counterparts. Management used the deceptive ideology that woman and children should be under the care of a man and do not require a living wage. In addition to low wages and long hours, many workers worked in a dangerous environment. Many worked in crowded and unsanitary conditions. As a result thousands of workers were injured and hundreds were killed each year . Also, Industrialization resulted to the revolt of the working-class Americans. As many workers became more concern about their working conditions and pay, they decided to join together to rebel against hash working conditions. As many industrial workers began to organize, this led to the formation of labor unions. The goal of these unions was to protect worker’s right to fair pay, hours, and working conditions. Labor groups like the National Labor Union (NLU) and Knights of Labor began to open up their membership to all labors, including male, female, blacks, and whites. Labors were able toShow MoreRelatedImpact of Industrialization on Environment1103 Words   |  5 PagesImpact of Industrialization on Environment OVERVIEW Centuries ago, when there was no active expanding of large cities and industries, nature was able to overcome pollution and keep air fairly clean without outside help. The wind and rain in the form of natural rescuers scattered gases and washed away the dust. However, with increasing industrialization and urbanization, the nature’s system cannot cope with pollution and clean the environment naturally. In comparison with volcanoes, hurricanes,Read MoreImpact Of Globalization On Industrialization761 Words   |  4 PagesGlobalization in human activities is the most frequent and closest part of the environment. So far, globalization’s negative impact on the ecological environment is far more than its positive impact. In this article, industrialization, urbanization, and trade liberalization these three factors’ influence on globalization will be illustrated. Globalization has a great influence on industrialization. Globalization has drastically reduced the technical and policy barriers to the flow of various elements of goodsRead MoreIndustrialization Impact Essay783 Words   |  4 PagesIndustrialization brought machines to the forefront of efficiency and profit for many new entrepreneurs, and many technological advancement such as the telegraph and the transcontinental railroad radically improved communication and transportation. With such advancements to society, social and economical changes occurred where more people moved from an agrarian society to an urban society, and during this transition, the conditions of life grew worse as the wealth gap increased from working in factoriesRead MoreThe Impact of the Napoleonic Wars on Industrialization810 Words   |  4 Pageshave a large impact on industrialization in Britain, the United States and Europe as a result of realizations and actions taken to better their countries after the Na poleonic wars. Although the Industrial Revolution began in Britain during the 1700s it was boosted in the early 1800s after the Napoleonic wars because of reform that was needed. Industrialization then started spreading throughout Europe and into North America in the early 1800s. By the mid-1800s industrialization was widespreadRead MoreEssay on The Impact of Industrialization 908 Words   |  4 PagesDuring the 19th century, modifications and innovative ideas formed what would shape the face of the modern world. Industrialization was the shift from an agrarian and handmade economy to a machine and manufactured one (Judge 664). It transpired in Britain first and eventually spread across the Atlantic and the United States. Industrialization helped pave the way towards more workers’ rights, stronger nations, improved economies, and improvements for the middle and lower classes. The movement forRead More Impact of Industrialization on the Environment Essay1343 Words   |  6 PagesImpact of Industrialization on the Environment During the past several hundred years, humans have begun to industrialize rapidly. Tons of new technologies with all sorts of capabilities have sprung up. In many cases, these added capabilities have been used to manipulate natural things for human benefit, often at the expense of other things. On the other hand, technological advancement has required that humans come to a better understanding of the world, bringing with it a greater potentialRead MoreThe Impact Of Fishing On The Service Of Industrialization1066 Words   |  5 Pagesactivity that people have been doing since early civilization. It evolved from a social need to currently also one of commercial interest2. As Cochrane and Garcia (2009) describe it so nicely: â€Å"†¦the commoditization of nature in the service of industrialization.† After years of perceived growth, it is now evident that globally countries suffer from the negative effects that we people have ourselves helped create. The introduction starts with a background and relates the complexity of fisheries managementRead MoreImpact Of Industrialization On The United States1843 Words   |  8 PagesDuring the process of industrialization in the United States, the government decided to increase regulation of businesses, trade, and the economy overall. In his Address to the Nation on Labor Day, President Richard Nixon placed â€Å"some temporary restrictions on our economic freedom in order to create new jobs, to stop the rise in the cost of living, to protect the American dollar.† During the process of industrialization, these regulations were necessary to ensure growth and sustainability. HoweverRead MoreImpact Of Industrialization On Chinese Culture1372 Words   |  6 PagesIndustrialization was another important way in which the Japanese exercised its imperialism in Taiwan. Before their rule, Taiwan was not very developed in infrastructure hence it was difficult for people to move from one part of the island to the other. Taiwan was seen as a source of raw materials for the industries in Japan as well as an overseas market for its goods and services. The region also provided an important outpost and Confederate defensive position. A network of railroads was constructedRead MoreImpact Of Globalization On The Age Of Industrialization1918 Words   |  8 Pagesnewly discovered technology allowed populations to achieve economies that could generate successful productivity. In recognizing and analyzing this distinct historical event, it then begs the question of what exactly made the greater impact on the age of industrialization. There were numerous contributing factors that propelled worldwide economic development. Britain, as the most advance economy of the time, showed leadership in its introduction of limited liability law which is arguably the primary

Dangerous Mind - Psychology Essay - 1747 Words

Since Ive chosen to major in psychology, Ive chosen to do my paper on something that pertains to my major. In this case the mental disorder schizophrenia. Schizophrenia is a severly disabilitating disease that has stricken the lives of almost two million people in the United States alone (Keefe 20). Since this disease is so devastating the majority of people that suffer from it either live on the streets or in mental institutions. In fact, forty percent of the beds in American mental hospitals are occupied by patients with schizophrenia (Hamilton 145). According to Hamilton the overall chances of a person to develop the disease is one in a hundred (145). There are three distinct types of schizophrenia that are diagnosed in todays†¦show more content†¦These include incoherent speech, quick shifts of ideas from one thing to a totally unrelared one, and off the wall thoughts and ideas. The delusions that all schizophrenics encounter are false or inane beliefs that are believed by the schizophrenic and noone else. The delisions of schoizophrenics go well beyond thinking that their being watched or something. They often are convinced that someone is controlling them by radio, microchip, hypnosis, and so on. For instance a patient of Torrey, named Josh, believes that the FBI planted a small radio into his skull and is controlling him through it, he even went as far as to cut his own scalp with a knife trying to get it out (44). Schizophrenic persons also have severe disturbances in emotion and behavior. This is the most worriesome symptom to family and friends of the patient. It is, because the person with schizophrenia is incapable of feeling any empathy with anyome including themselves. That menas that they are incapable of putting themselves in other peoples places. The side effects can range anywhere from laughing at a sad situation, to public masterbation, even to self mutilation. What makes schizophrenia so hard to understand and frighteming is the faxt that all these symptoms can show up more in one person and less in another. That is also what makes schizophrenia so hard to diagnose.The world is in the midst of an explosion of knowledge about the causes of schizophrenia. There hasShow MoreRelatedDangerous Mind - Psychology1771 Words   |  8 PagesSince Ive chosen to major in psychology, Ive chosen to do my paper on something that pertains to my major. In this case the mental disorder schizophrenia. Schizophrenia is a severely disabilitating disease that has stricken the lives of almost two million people in the United States alone (Keefe 20). Since this disease is so devastating the majority of people that suffer from it either live on the streets or in mental institutions. In fact, forty percent of the beds in American mental hospitalsRead MoreA Mystery Of Heroism By Stephen Crane And Edwin Arlington Robinson1168 Words   |  5 Pageshuman mind and behavior, but Crane emphasizes how psychology can motivate whereas Robinson shows how psychology can destroy. Both pieces, â€Å"A Mystery of Heroism† by Stephen Crane and â€Å"Miniver Cheevy† by Edwin Arlington Robinson, include forceful events that influence the main character to commit a dangerous task that either motivates or destroys them. Both Crane and Robinson show how certain events psychologically impact human mind and behavior by forcing one to commit an unusual and dangerous actionRead MoreEssay about A Dangerous Method989 Words   |  4 Pages A DANGEROUS METHOD (Name) (Institutional Affiliation) (Date) This paper looks at the movie; A Dangerous Method directed by David Cronenberge is based on true life events that happened on the eve of the World War 1. This movie brings out the theories, techniques, and the central characters in the early history of psychoanalysis. It brings out the effectiveness of psychoanalysis method and shows the risks and dangers encountered when entering the unconscious mind. This movie takes aRead MoreA Research Study On Mental Illness1382 Words   |  6 Pages inside and out. Most minds are small and round, but sometimes the brain looks different. In recent studies, scientists have learned the brain can have abnormalities, which usually leads to a mental illness. Another risky subject in the world is mental illness. Some people say that it is made up. Which it is not, because now science can prove how it is. It is not hard to see the difference between a â€Å"normal† brain, and an ill one. Someone who studies the nature of the mind is known as a psychologistRead MoreThe Fantastic Field Of Forensic Psychology1327 Words   |  6 PagesFantastic Field of Forensic Psychology 1 Forensic psychology is a developing science that is quickly being utilized in many industries. It is a very difficult choice of career, but perhaps that’s why I am so attracted to it. I’ve always been curious about the mind. I am not interested in so much as to the physical makeup of the brain such like a neurologist. I am more attracted to the chemical imbalances that can make someone develop a mental illness or commit a dangerous act. Growing up I’ve alwaysRead MorePassionate Men, Emotional Women : Psychology Constructs Gender Difference Essay1713 Words   |  7 PagesIntroduction Framework: In her text Passionate Men, Emotional Women: Psychology Constructs Gender Difference in the 19th Century, historian Stephanie A. Shields delineates the ways in which the Western modern project required in its logic of construction a need to create and reproduce an epistemological, discursive, and pseudo-scientific dichotomous relationship between the genders. Specifically, Shields emphasizes the ways in which a certain dogmatic praxis of evolutionary theory, in juxtapositionRead MoreForensic Psychology And The Psychology Of Crime Essay1516 Words   |  7 PagesIn a modern world, crime is greatly present in every day life. As technology continues to advance, the ability to get behind the mind of a criminal has greatly increased. With different crimes, that mind can look vastly different as well, depending on the psychological factors at play. The history of the study of the psychology of crime is replete with theoretical shifts—some of which have led to empirical dead ends an d others to tremendous advances. Explaining the motivations of a criminal historicallyRead MoreThe Fear of the Hunt The Most Dangerous Game, by Richard Connell644 Words   |  3 PagesThe Most Dangerous Game, by Richard Connell, explores the emotion of fear, by using two philosophies. The first, that there are only two groups of people in the world: the hunters and the hunted and the second being survival of the fittest. The underlying content of â€Å"The Most Dangerous Game† relies on a sense of fear and a human’s reaction to a perilous situation. Fear can be defined as â€Å"response to physical and emotional danger† (Psychology Today). This instinctual reaction allows humans to protectRead MoreBrave New World: The Advancement of Science1450 Words   |  6 Pagesthese advances as beneficial as most people think? In the novel Brave New World, the author Aldous Huxley, warns readers that scientific advances can be a threat to society. This is particularly evident in the fields of biology, technology and psychology. According to Huxley, The theme of Brave New World is not the advancement of science as such; it is the advancement of science as it affects human individuals(Huxley CLC 79 290). One scientific advance of which Huxley warns readers of is thatRead MoreThe Three Types of Eating Disorders Essay674 Words   |  3 Pagesmany to resonate to dangerous acts such as dieting. Dangerous dieting has lead to what we today call an eating disorder. There are three types of eating disorder, Anorexia nervosa, Bulimia nervosa, and Binge eating disorder (American Psychological Association, Help center, 2011). These types of eating disorders all have something in common but can differ slightly, and can affect everyone. Anorexia is the type of eating disorder that reduces eating. According to the book Psychology Edition 3 published

Recruitment And Selection Process At Liberty Mutual Essay

For this paper, I will specifically speak to the undergraduate recruitment and selection process at Liberty Mutual. It starts with HR Generalists working with the business to determine need, budget, job description, and specifications. Business provides information for HR to create the job profile in the company portal. Competencies are determined based on examination of previous employees’ performance in the same role. Typically, the key attributes possessed by all successful candidates make their way onto the job positing. In order to attract qualified candidates, recruiters attend information sessions, career fairs, and other networking events in partnership with colleges. Liberty also values internal employee referrals. Once the applicant is in the system, HR reads applications and sorts them into first-round phone screening and reject piles. If the candidate meets the minimum specifications, has a strong cover letter and relevant experience in the resume, he/she will be contacted by a recruiter via email for a phone interview. This will last roughly 30 minutes and determine whether the candidate moves onto second-round interviews. Applicants have an opportunity to ask questions to demonstrate interest and knowledge. The nature of the second-round interviews will be determined by the position – for this paper, there are three rounds. Second round is another phone call, followed by an office visit for final round interviews. Interviewers are prepared ahead of time andShow MoreRelatedBank Of Americ Talent Management Program1443 Words   |  6 Pagesstrategy, the bank infuses the three elements to facilitate the recruitment of the employees with the ability to fulfill the organization s objecti ves. When commencing the process, the organization emphasizes on openness in communication as a way of identifying shortcoming in operations. After which, the management device an integrative method of facilitating the selection of the most qualified candidate for work at the bank. During the process, the human resource personnel use different performance measuringRead MoreTalent Management : An Organization2721 Words   |  11 Pagesmanagement consultant and analyst Josh Bersin, it is a vital foundation for any business. Good talent managers create plans for handling these issues that do not mimic HR but that apply HR strategies to meet corporate needs. Bersin uses a four-step process he calls â€Å"the essence of talent management†:Effron, M., and Ort, M., (2010). 1. Determine the business challenges ahead – Set goals and plans for up to two years. 2. Identify people problems that block these goals – Use models to see what you’re missingRead MoreHuman Resources and Management Control on Abbey National and Santander Merger3648 Words   |  15 Pagesstrategic level) using the available public domain information kindly execute the following takes in your role as strategic HR manager / change consultant. Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization and also HRM is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization developmentRead MoreHow Has the World of Work Changed in Post-Fordism Era3142 Words   |  13 Pagesrevealed through workers’ hostility and the instigating saturated market. World of Work in Post-Fordism era The paradigm change from Fordism to Post-Fordism is not a one off adaptation rather it is ongoing process. Total Quality Management, Just in time manufacturing, Business Process Engineering and Lean manufacturing are rhetoric reflections of Post-Fordism. Eventually, standardized mass market became less important thereby making customized products more venerable to support niche marketsRead MoreHuman Resource Managment-Misconduct7071 Words   |  29 Pageswith the company’s. When you evaluate all aspects of an employee, you’ll choose the right employees! In turn, this will reduce turnover because, in combination with performing well, employees will want to be there. A good team spirit with respect and mutual understanding is essential between workers in an organization! The personnel department should have asked the employees what they want. Take what they say and implement it. Not every suggestion will be viable, but it’s important for them to know youRead MoreAn Analysis of the Gender Discrimination Against Women at Work in America4137 Words   |  17 PagesDiscrimination against Women at Work in America Introduction to the issue â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness† (Jefferson, 1776, para.2). More than 230 years ago, this familiar line of Jefferson in the Declaration of Independence became the basic tenet of the foundation of the United States of America. The monumental documentRead MoreProject Report on Comparative Study of Icici Bank Nd Hdfc Bank8770 Words   |  36 Pagesthat it becomes the foremost responsibility of the researcher and also the part of research ethics to acknowledge those who had played a great role for the completion of the project. The text contain in this report is the manifestation of learning Process that began for me over 1 month ago. during the intervening period I have come across some wonderful people in the form of Relatives ,friends or acquaintances from I have learnt immensely .While it is not possible to name them individually I wouldRead MoreOrganisation Structure Training8962 Words   |  36 Pagesare inspired to be the best they can be *Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people desires and needs. *Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. *Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. *Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities *Productivity:Read MoreEssay A CASE STUDY - STRATEGY AT HR BLOCK, INC.10152 Words   |  41 PagesThis segment of HR Block Inc. offers investment advice and related services and securities products through HRBFA (HR Block Financial Advice) branches to the general public. A nationwide network of registered representatives makes stocks, bonds, mutual funds and similar products and available. In ‘03 Block had 1,600 financial advisors and registered associates in more than 600 offices nationwide (HRB 2003). Average trading volumes fell during fiscal year’ 03 by approximately 21%, as measuredRead MoreInstructive Text Types11631 Words   |  47 Pagesthat is marked by both coherence among the elements and completion†. If the encoder establishes coherence and completion in a text by specific sets of text structural sequence forms, distinct types of text structuring are the result. The encoder’s selection of dominate and subsidiary sets of text structural sequence forms in the text structuring is determined by the thematic text base from which the encoder has started. There are two types of classification of text structure and they are: normal and

Key Concepts in Marketing

Questions: 1. Explain the methods company uses to inform, persuade remind its customers?2. Use examples to identify how the company uses promotional mix elements (advertising direct selling personal selling sales promotion public relations internet marketing)?3. Criticize the current promotional mix elements used by the company, suggest improvements? Answer: 1. Some of the ways used by Facebook to inform, persuade remind its customers are: Reciprocation Like Comment Scarcity Consistency Social proof Authority Some of the ways used by Coca Cola to inform, persuade remind its customers are: Packaging: The unique waist shaped bottle gives an added advantage to coca cola Labeling: It provides factual and nutritional information on the label itself. Sales promotion: Providing a glass free with a purchase of 2 liters bottle Use of advertisements in many forms Mass media marketing by making their videos viral over the net Some of the ways used by Nestle to inform, persuade remind its customers are: Advertisements with the help of various mediums such as television, newspapers, bill boards, magazines Use of various marketing jingles slogans which spreads happiness Use of public relations (PR) i.e. share its newsletters, annual report, lobbying and donation in various charitable events Conducting road shows, trade shows, sponsorships, heavy discounts, etc Some of the ways used by Cadbury to inform, persuade remind its customers are: Special occasion pricing such as during Diwali, Rakshabandhan, Christmas, New Year so as to increase the sale of chocolates Use promotional pricing i.e. keep the price of one product lower so as to increase the sales of another Economy pricing Cash rebate pricing i.e. with the purchase of big bar of Cadbury dairy milk get a pack of nutties at a subsidized rate 2. Facebook uses promotional mix elements: High levels of revenue is made with the help of advertisements Create an advert with the help of Google Adwords Promote a business via face book page Coca Cola uses promotional mix elements: Sports sponsorships Below line promotion such as campaigns, Point of Sale (POS) High frequency advertisements Global branding Associations with big brands such as McDonalds, Dominos, KFC, PVR Cinemas, DT Cinema etc Nestle uses promotional mix elements: Use of advertising campaigns in terms of slogans, tunes (Nescafe tune - one of the most popular in town) Innovative marketing campaigns for their best sling product i.e. Maggi Use of TVSs ATL marketing has helped Nestle to turn out as one of leading FMCG companies Cadbury uses promotional mix elements: Use of information technology (IT) A communicative website Sales promotion methods such as road shows, trade shows, free gift vouchers or hampers 3. Suggestions for improving promotional mix to Facebook: Use press releases so that general public get to know about the organization Use emails to build relationship with the public Suggestions for improving promotional mix to Coca cola: Use of print media will help Coca Cola to reach in the rural areas Advertisements shall be made keeping in mind the elder people as well Suggestions for improving promotional mix to Nestle: In order to attain competitive from its competitors better tools such as LinkedIn, Twitter or any social media shall be done regarding any improvement in the products or services offered by the same. Suggestions for improving promotional mix to Cabury: Use of print media such as brochures, flyers shall be used in certain parts of the globe where internet technology will not help Press releases shall be practiced by Cadbury References Blythe, J. (2009).Key Concepts In Marketing. Los Angeles, Calif.: SAGE. Richter, T. (2002).Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang.